Download Advertising and social change Book

Advertising and social change PDF
By:Ronald Berman
Published on 1981-09-01 by Sage Publications, Inc


Advertising and Social Change presents: guidelines for evaluating advertising; theories of social control; analyses of how advertising shapes our social expectations and transmits our ideals of social change; and a scrutiny of federal regulatory efforts. Advertising has become a major social institution -- and Berman provides a foundation for understanding its effects on our lives. 'This is a book to grow on and it should be in every academic library.' -- Choice, May 1982

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