Download Man appeal Book

Man appeal PDF
By:Paul Jobling
Published on 2005-06-04 by Berg Publishers


This book provides a much-needed evaluation of the history of men's fashion advertising in the first half of the twentieth century. Undoubtedly one of the most fecund and complex periods in the history of menswear promotion, the period saw vast sums of money spent on advertising men's clothing. As Jobling expertly shows, the erotic charge in evidence in the representation of the buff bodies in Calvin Klein's 80's campaigns had much earlier antecedents. Looking well beyond issues of representation to broader socio-economic contexts, Jobling addresses an exciting range of discourses relating to professionalization, modernity, mass-communication and marketing, display and consumer psychology.

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Book ID of Man appeal's Books is aFOTAAAAIAAJ, Book which was written byPaul Joblinghave ETAG "h/q2RXXsnew"

Book which was published by Berg Publishers since 2005-06-04 have ISBNs, ISBN 13 Code is 9781845200862 and ISBN 10 Code is 1845200861

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Book which have "161 Pages" is Printed at BOOK under CategorySocial Science

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